The listings that we feature on the Fat Lama homepage are ones which we think deserve to be shown off. There are a few things you can do to improve your chances of your listing perhaps being featured on the homepage. Having good reviews and responding to borrower questions quickly improves your chances, as does making your item listing as good as can be. Here's a blog post we wrote on how to optimise your listings.
Although the listings that end up on the homepage are chosen at random from all the great listings on Fat Lama, if you email firstname.lastname@example.org we can advise you on how to increase your chances of getting your listing featured!